Designing Marketing Materials for Home Care Providers: 5 Common Questions Answered
Creating a recruitment post, updating a leaflet or promoting a community event can quickly take longer than expected. You know what you want to say, but working out the dimensions, organising the information, and preparing the final version can be tricky.
In our experience speaking with home care providers, we’re always asked how to make social media posts or flyers look professional. So, whether you use Canva or AI, we’re answering the 5 most common questions so you can feel confident in your marketing materials.
What Size Should My Social Media Posts Be for Facebook, Instagram and LinkedIn?
Choose dimensions based on both the platform and the placement. Feed graphics, Stories and website link previews may require different layouts.
These are useful starting sizes for organic posts rather than for paid adverts:
Platform | Post type | Dimensions |
Square feed graphic | 1080 × 1080 pixels | |
Portrait feed graphic | 1080 × 1350 pixels | |
Landscape graphic/link preview | 1200 × 630 pixels | |
Story | 1080 × 1920 pixels | |
Square feed graphic | 1080 × 1080 pixels | |
Portrait graphic/carousel slide | 1080 × 1350 pixels | |
Story/Reel canvas | 1080 × 1920 pixels | |
Square feed graphic | 1080 × 1080 pixels | |
Portrait feed graphic | 1080 × 1350 pixels | |
Link preview | 1200 × 627 pixels |
These are working recommendations, not the only accepted sizes. Check current requirements and the upload preview before publishing.
How Much Text Should I Include on a Social Media Image, Flyer or Poster?
Give each design one main message, then include what someone needs to understand it and respond.
Social graphics: Keep wording concise. Put supporting information in the caption or on a linked webpage.
Flyers and leaflets: Include enough detail to stand alone, using clear sections.
Posters: Prioritise a headline, essential details and an obvious next step.
For example, a recruitment graphic might include the role, location, key benefit and application instructions. Put the full job description elsewhere.
Top tip: If everything only fits by shrinking the font, edit the wording. Space around the text helps the message stand out.
Why Do My Images Look Blurry When I Download or Print Them?
Common causes include low-resolution originals and photographs that have been enlarged too much. An image that looks acceptable on a phone may not work on a printed poster.
Check:
Whether you have the original photograph rather than a screenshot.
How much it has been cropped or enlarged.
The finished design’s dimensions.
The downloaded file at its intended size.
Apply these checks to AI-generated imagery as well. A print-quality export cannot restore detail missing from the original image.
What Should I Give an AI Tool to Help It Create a Social Media Post, Flyer or Poster?
Provide a clear brief and approved brand assets. Upload your logo, preferred photographs and brand guidelines. Specify fonts, colour codes, audience, dimensions, essential wording and the next step.
For example:
Create a draft A5 flyer for a home care information morning aimed at adults exploring support for a parent.
Use the uploaded logo and photograph without altering or replacing them.
Follow our brand guidelines, using [fonts] and [colour codes].
Headline: “Exploring care at home for a parent?”
Include: [provider], [date], [time], [venue] and [booking number].
Keep the layout clear. Do not invent details or claims. Tell me if you cannot use the assets accurately.
Top tip: Treat the result as a draft. AI tools can struggle with clarity, brand consistency and layouts, so review everything. Only upload material approved for that tool, not confidential client information.
How Do I Prepare a Leaflet, Flyer or Poster for Printing?
Ask your printer to confirm the final size, file format, bleed, margins and colour requirements.
Check contact details, test QR codes, review image sharpness, and print a proof at actual size.
In Canva, PDF Print is the print-quality download option.
What’s Next
Creating effective marketing materials isn't just about choosing a template or writing an AI prompt; it's about knowing who you want to reach, what they need to understand, and what you want them to do next.
If your materials feel inconsistent or take too much time to create, we can help.
At My Way, we combine care-sector expertise with practical design and marketing support to help your office communicate with confidence.
Get in touch today to discuss support for your social media graphics, recruitment materials, or printed marketing.
