The marketing team that understands who you are and what you do.
Bringing a unique blend of care sector experience, and a holistic marketing approach designed around you.
From the in person events, to the online presence, we've got you covered.
Our Expertise
3 Years
41+ Providers
5★ Reviews
A word from our founder
"My Way Marketing was founded in 2023 with a simple belief: the care sector deserves bold, creative thinking that genuinely improves lives while delivering meaningful business results.
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I started My Way after working with organisations who wanted to do things differently, to challenge norms, bring fresh ideas to the sector, and create real impact. They didn’t want off-the-shelf marketing. They wanted to do it their way.
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That is exactly why the business is called My Way. Because great work in the care sector should never feel generic or imposed. It should reflect the people behind it... their values, their voice, and their vision.
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We work as true partners, shaping ideas together and ensuring our clients have their fingerprints on everything we create. The result is thoughtful, distinctive work that stands out, connects, and drives real change across the care community."
- Ben Benson-Breen
Meet the My Way Team
Ben Benson-Breen
Founder and Director
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I’m the Founder of My Way Marketing and love helping care providers grow through creative campaigns, meaningful storytelling, and genuine community engagement. Building strong relationships and seeing the positive impact of our work in the care sector bring me a lot of joy!
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Outside of work, I’m usually out walking our dog and being a coffee snob.
Jennifer Benson-Breen
Co-Director and Head of Content
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I’m passionate about creative strategy and building strong client partnerships that make a real impact. Working with our talented team to help care providers share their stories is something I find deeply rewarding.Â
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When away from my desk you’re likely to find me attempting to garden and spending time with my three children, our dog, and a lively flock of hens.
Natalie Rickman
Senior Marketing and Design Manager
I work across digital and print marketing and design, ensuring a consistent brand presence across all platforms and helping clients communicate their message clearly and creatively. Working at My Way is incredibly rewarding - I’m passionate about supporting those who care for the older generation, inspired by my close relationships with older family members.
You can often find me at a theatre, enjoying the arts or in the company of friends.
Phoebe Polley
Community Success Manager
I love seeing first-hand the difference home care providers make in their communities, and finding creative, authentic ways to tell their stories.
With a background in Psychology, I’m passionate about shaping marketing strategies around human connection and building strong relationships through community engagement.
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When I’m not at work, you’ll usually find me reading a psychological thriller or at the cinema with a bowl of popcorn in hand.
Nathaniel Ringham
Google Ads Manager
I specialise in creating and managing PPC campaigns that help care providers connect with the people who need them most. Working alongside both the My Way team and the incredible care providers we support makes every day a pleasure.Â
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If you’re trying to reach me, there’s a good chance I’ll be in a coffee shop - it’s where I do my best work (and where I love to unwind with a good book afterwards).
Devon Kennedy
Marketing Assistant
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I recently joined the My Way team and am excited to explore how creativity and strategy come together to create meaningful campaigns - especially within the care sector.
With a background in Digital Arts Computing, I bring a mix of creative thinking, technical experience, and a passion for storytelling.Â
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In my own time, I love reading, making art, or tackling new climbing challenges at my local bouldering centre.
