Competitor Insights
Running a home care service today means operating in one of the UK’s most competitive and rapidly evolving markets.
Our competitor insight services help you understand exactly who your biggest local competitors are, the strategies they’re using to grow, and where your opportunities lie.
By uncovering gaps in the market and identifying what sets your service apart, we help you define a clear unique selling point that attracts more clients and strengthens your position in the local care sector.
Does it feel like there's a missing piece?
At My Way Marketing we use a solution-based approach, working in tandem with clients to identify what isn’t quite working and where the real opportunities for improvement lie.
For our competitor insight reports, we break down complex findings into clear, easy-to-read and highly visual summaries, so you can quickly understand your position in the market without being overwhelmed by data.
Using our unique My Way spidergram, you can see exactly how you measure up against your competitors at a glance, highlighting strengths, weaknesses, and areas to focus on for growth.
How We Support You
Way 1: Gain a clear understanding of your local care market
Get a full picture of your competitive landscape, including up to five local providers, national market trends, and key pressures like funding, recruitment, and demand.
Way 2: Benchmark and uncover real-world competitor insights
Compare services, pricing, positioning, and performance through SWOT analysis, competitor benchmarking, and mystery shopper calls that reveal how others handle enquiries and win business.
Way 3: Turn insight into practical, actionable growth strategies
Receive tailored recommendations, a comprehensive competitor report, and clear next steps designed to improve conversions, strengthen positioning, and help you confidently grow your service.
Say Hello!
Interested in working with us or want to find out more about what we do?
Fill out our contact form and we will get back to you as soon as possible!