Founder and Director

I’m the Founder of My Way Marketing and love helping care providers grow through creative campaigns, meaningful storytelling, and genuine community engagement. Building strong relationships and seeing the positive impact of our work in the care sector bring me a lot of joy!

Outside of work, I’m usually out walking our dog and being a coffee snob.

Co-Director and Head of Content
I’m passionate about creative strategy and building strong client partnerships that make a real impact. Working with our talented team to help care providers share their stories is something I find deeply rewarding.

When away from my desk you’re likely to find me attempting to garden and spending time with my three children, our dog, and a lively flock of hens.

Senior Marketing and Design Manager
I work across digital and print marketing and design, ensuring a consistent brand presence across all platforms and helping clients communicate their message clearly and creatively. Working at My Way is incredibly rewarding - I’m passionate about supporting those who care for the older generation, inspired by my close relationships with older family members.

You can often find me at a theatre, enjoying the arts or in the company of friends.

Community Success Manager
I love seeing first-hand the difference home care providers make in their communities, and finding creative, authentic ways to tell their stories. With a background in Psychology, I’m passionate about shaping marketing strategies around human connection and building strong relationships through community engagement.

When I’m not at work, you’ll usually find me reading a psychological thriller or at the cinema with a bowl of popcorn in hand.

Google Ads Manager
I specialise in creating and managing PPC campaigns that help care providers connect with the people who need them most. Working alongside both the My Way team and the incredible care providers we support makes every day a pleasure.

If you’re trying to reach me, there’s a good chance I’ll be in a coffee shop - it’s where I do my best work (and where I love to unwind with a good book afterwards).

Marketing Assistant
I recently joined the My Way team and am excited to explore how creativity and strategy come together to create meaningful campaigns - especially within the care sector. With a background in Digital Arts Computing, I bring a mix of creative thinking, technical experience, and a passion for storytelling.

In my own time, I love reading, making art, or tackling new climbing challenges at my local bouldering centre.