Competitor Insights for Your Local Area
Running a home care service today means navigating one of the most competitive and fast-changing markets in the UK.
With more than 12,800 providers registered in England alone and an industry worth over £11.5 billion nationally, standing out from local competitors is essential for growth and sustainability. At the same time, providers face real challenges: rising demand from an ageing population, ongoing workforce shortages, and tightening local authority budgets.
Our Competitor Insight Packages are designed to help you:
✔ Gain clarity in a complex market – understand who your local competitors are and how wider challenges like funding, recruitment, and demand impact you.
✔ Get local competitor insight – tailored analysis of providers in your area so you know exactly where you stand.
✔ See the bigger picture – national market data showing how wider trends affect local opportunities.
✔ Benchmark competitors – compare services, pricing, and positioning to see where you can lead.
✔ Market positioning – clear breakdown of strengths, weaknesses, opportunities, and threats.
✔ Tested through mystery shopper calls – real-world checks of enquiry handling to identify gaps.
✔ Act on tailored recommendations – practical steps to sharpen marketing, improve conversion, and target unmet demand.
✔ Work with actionable insights – evidence-based reports designed to give you the confidence to grow.
Tier 1 £250*
• Understand Local Competitor Landscape (up to 5 providers)
• Market Context (Demand, Workforce, Funding)
• SWOT Analysis
• Practical Recommendations With Next Steps
Tier 2 £550*
• Understand Local Competitor Landscape (up to 5 providers)
• Market Context (Demand, Workforce, Funding)
• SWOT Analysis
• Practical Recommendations With Next Steps
• Free Digital Marketing Audit
• Mystery Shopper Calls – Competitors (2 competitors)
Tier 3 £900*
Everything in Tier 2 +
• Mystery Shopper Calls – Competitors (4 competitors)
• Mystery Shopper Call – Your Own Office
• Comprehensive Benchmarking Table
• Extended Strategic Recommendations and workshop
* All prices inclusive of VAT
Not sure which package is right for you? Let’s talk — we’ll help you find the best fit.
Local Competitor Landscape (up to 5 providers)
Get a clear snapshot of up to five home care providers in your area – including their size, services, CQC rating, and how they position themselves. This helps you quickly see who you’re really competing with.
Market Context (Demand, Workforce, Funding)
Understand the bigger picture. We highlight current pressures and opportunities in your local market, with national data on demand, staffing, and funding to put your situation into context.
SWOT Analysis
See your organisation’s Strengths, Weaknesses, Opportunities and Threats in a simple, visual format. A quick way to understand where you stand against competitors.
Practical Recommendations & Next Steps
Straightforward, ready-to-use guidance drawn from the findings. Designed so you can take immediate action without needing outside support.
Tier 3 includes a tailored presentation from our team, setting out the longer-term changes your organisation can implement.
Marketing Audit
Tier 2: review of one PPC channel (Meta or Google Ads).
Tier 3: full audit across all PPC platforms.
We review the last six months’ performance, showing what’s working and where campaigns could deliver more.
Mystery Shopper Calls – Competitors
We call your local competitors posing as a potential customer. This reveals their pricing, responsiveness, professionalism, and customer service style – showing how they try to win enquiries.
Mystery Shopper Call – Your Office
We test your own enquiry process with a simulated customer call. This gives you a real-world view of your customer experience, highlighting strengths and areas for improvement.
Comprehensive Benchmarking Table
Side-by-side comparison of your business and local competitors (Tier 3). Covers services, pricing, responsiveness, reputation, and recruitment – making it easy to spot gaps and opportunities.