Tier 1 £250 +VAT
• Local Competitor Landscape (up to 5 providers)
• Market Context (Demand, Workforce, Funding)
• SWOT Analysis
• Practical Recommendations With Next Steps
• Multi-office Discount Available
Tier 2 £550 +VAT
• Local Competitor Landscape (up to 5 providers)
• Market Context (Demand, Workforce, Funding)
• SWOT Analysis
• Practical Recommendations With Next Steps
• Multi-office Discount Available
• Marketing Audit
• Mystery Shopper Calls – Competitors (2 calls)
Tier 3 £900 +VAT
Everything in Tier 2+
• Mystery Shopper Calls – Competitors (4 calls)
• Mystery Shopper Call – Customer’s Own Office
• Comprehensive Benchmarking Table
• Extended Strategic Recommendations
Local Competitor Landscape (up to 5 providers)
Get a clear snapshot of up to five home care providers in your area – including their size, services, CQC rating, and how they position themselves. This helps you quickly see who you’re really competing with.
Marketing Audit
Tier 2: review of one PPC channel (Meta or Google Ads).
Tier 3: full audit across all PPC platforms.
We review the last six months’ performance, showing what’s working and where campaigns could deliver more.
Market Context (Demand, Workforce, Funding)
Understand the bigger picture. We highlight current pressures and opportunities in your local market, with national data on demand, staffing, and funding to put your situation into context.
Mystery Shopper Calls – Competitors
We call your local competitors posing as a potential customer. This reveals their pricing, responsiveness, professionalism, and customer service style – showing how they try to win enquiries.
Extended Strategic Recommendations
Go beyond quick wins. We set out longer-term growth strategies, including how to improve enquiry handling, refine your marketing message, and take advantage of competitor weaknesses.
SWOT Analysis
See your organisation’s Strengths, Weaknesses, Opportunities and Threats in a simple, visual format. A quick way to understand where you stand against competitors.
Mystery Shopper Call – Your Office
We test your own enquiry process with a simulated customer call. This gives you a real-world view of your customer experience, highlighting strengths and areas for improvement.
Multi-Office Discount
For providers with multiple branches, each additional office report comes with a 10% discount (up to 40% off). Cost-effective insight, scaled to your business.
Practical Recommendations & Next Steps
Straightforward, ready-to-use guidance drawn from the findings. Designed so you can take immediate action without needing outside support.
Comprehensive Benchmarking Table
Side-by-side comparison of your business and local competitors (Tier 3). Covers services, pricing, responsiveness, reputation, and recruitment – making it easy to spot gaps and opportunities.