Bringing Companionship to Life – Facebook Campaign for Home Instead

We loved working with Home Instead Cannock and Burntwood on this vibrant and uplifting Facebook campaign, designed to show a different side to care. Instead of focusing on need or illness, the campaign highlights the joy of everyday companionship — whether it’s a trip to the theatre, an afternoon of dance, or a shopping day with a friendly face.

Through bold, colourful visuals and relatable messaging, we aimed to reflect the personalities of older people who are simply looking for connection and company. From concept to creative execution, this campaign was developed by the My Way team to shine a light on the real relationships at the heart of home care.