https://www.mywaymarketing.co.uk/our-stories daily 0.75 2026-03-19 https://www.mywaymarketing.co.uk/our-stories/revolutionise-your-socials-with-stepps monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/667a9f9c9626b10021ffc051/26fff1e4-3abb-45ba-9295-1ab618ac5ec1/STEPPS.png Our Stories - Revolutionise Your Socials With STEPPS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/667a9f9c9626b10021ffc051/b92ad5a7-cdf5-4a95-9230-7f9520dfe30a/Blog+imagery+%286%29.png Our Stories - Revolutionise Your Socials With STEPPS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mywaymarketing.co.uk/our-stories/mk4mfsxeizr2c06t6ht775htcrn18c monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/667a9f9c9626b10021ffc051/9dffa1c0-8796-4011-a3d2-67854812ff7a/Newsletter+Images+%281%29.png Our Stories - How You Can Reach the Right Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/667a9f9c9626b10021ffc051/8b4b4b4d-87b2-4e4a-bc94-134c8e76b132/Newsletter+Images+%286%29.png Our Stories - How You Can Reach the Right Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mywaymarketing.co.uk/our-stories/learning-to-look-sideways-competitor-analysis monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/667a9f9c9626b10021ffc051/110552a3-a860-4b17-84f0-9bba8a8c918e/Blog+imagery.jpg Our Stories - What You Can Learn From Your Competitors https://images.squarespace-cdn.com/content/v1/667a9f9c9626b10021ffc051/77f324a4-af41-4226-9e81-a3fca4d2d755/CI_report.png Our Stories - What You Can Learn From Your Competitors - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/667a9f9c9626b10021ffc051/e61e0200-189c-42d4-8c3d-5b5c74a08810/Spider_graph.png Our Stories - What You Can Learn From Your Competitors - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mywaymarketing.co.uk/our-stories/how-spotting-your-strengths-builds-a-strong-referral-network monthly 0.5 2026-01-29 https://images.squarespace-cdn.com/content/v1/667a9f9c9626b10021ffc051/37ac47b7-af78-4f8c-a63f-0312c6780566/spotting-strengths-referral-network-map Our Stories - Build a Strength-Focused Referral Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/667a9f9c9626b10021ffc051/97468c1d-9f3f-472e-8d30-b92429184614/men-in-sheds-woodworking-workshop Our Stories - Build a Strength-Focused Referral Network - The ‘Ageing Better’ Example Let’s look at some examples. Ageing Better in Birmingham is a community-led programme that supports people over 50 in reducing loneliness and staying connected later in life. It was formed based on the ABCD approach and is really successful. They looked at the resources and existing capabilities available to them in the community and built Ageing Better based on them. Another example is Acocks Green Men’s Shed. The group was able to source over £1,300 just in donations from local associations. They received recycled wood from a housing maintenance company, and even had their local hardware store pitch in, offering trade discounts and placing leaflets on the counter to raise awareness. They were able to do this because they had strong relationships within that area and they had an ABCD mindset. https://images.squarespace-cdn.com/content/v1/667a9f9c9626b10021ffc051/2c16face-53bb-4ae9-b199-1b077391b53b/abcd-referral-network-discovery-connection-mobilisation Our Stories - Build a Strength-Focused Referral Network - Here’s how: 1. Map Your Local Assets Who’s doing amazing things in your community, and who already has earned trust? This could be the librarian who knows every regular by name, the hairdresser who hears everything or the window cleaner who sees 50 people a week. 2. Build Relationships Don’t lead with your service brochure; start with your why. Find shared values, ask what they need, and offer what you can bring. And remember, the best relationships are reciprocal! 3. Mobilising Action Once trust is in place, do something together. It could be a co-hosted event, a shoutout in their newsletter, or a small awareness session. 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