<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[My Way Marketing]]></title><description><![CDATA[My Way Marketing]]></description><link>https://www.mywaymarketing.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 25 Jun 2026 18:26:56 GMT</lastBuildDate><atom:link href="https://www.mywaymarketing.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Build a Strength-Focused Referral Network]]></title><description><![CDATA[Most care providers we speak to know that a strong referral network is central to any successful community engagement strategy. They understand that building real relationships is what earns trust, creates lasting presence, and positions you as the go-to for ageing well in your area. However, it’s really clear what the recurring frustrations are: finding the time and knowing where to begin. That’s exactly where the ABCD (Asset-Based Community Development)  approach comes in.  The ABCD...]]></description><link>https://www.mywaymarketing.co.uk/post/build-a-strength-focused-referral-network</link><guid isPermaLink="false">69cd2e2655ae1fb580a46af4</guid><pubDate>Wed, 01 Apr 2026 14:42:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3d900e_0531edc566c34ba0b2edf6cea69435f4~mv2.jpg/v1/fit/w_1000,h_750,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Devon Kennedy</dc:creator></item><item><title><![CDATA[Find Your Community Champions]]></title><description><![CDATA[At its core, community engagement is about creating a virtuous cycle: you support your community, and your community supports you. This is not just good for your social impact, it’s smart business. When done well, it drives awareness, builds your reputation as a trusted care provider, and directly contributes to client enquiries and retention. Research shows that care providers who actively engage with their communities see higher referral rates, stronger client loyalty, and better staff...]]></description><link>https://www.mywaymarketing.co.uk/post/find-your-community-champions</link><guid isPermaLink="false">69cd2ae7535e7bcd26951516</guid><pubDate>Wed, 01 Apr 2026 14:29:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3d900e_dd9ad2b6192d4408ae8a3aa9e5a4c3d2~mv2.jpg/v1/fit/w_1000,h_750,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Devon Kennedy</dc:creator></item><item><title><![CDATA[The Untapped Role In Home Care]]></title><description><![CDATA[What if your biggest growth lever isn’t in operations or recruitment, but in the relationships just outside your front door? There’s a quiet shift happening across the most forward-thinking home care providers. They’re not just investing in care delivery; they’re building influence in their communities. And they’re doing it through one strategic hire: a role dedicated to leading community engagement. This isn’t just a feel-good addition. It’s a growth driver, and one that’s long overdue for a...]]></description><link>https://www.mywaymarketing.co.uk/post/the-untapped-role-in-home-care</link><guid isPermaLink="false">69cd2875cf5ec76e297059aa</guid><pubDate>Wed, 01 Apr 2026 14:22:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3d900e_7242debc649646e4bb24df6d0cd29fcc~mv2.webp/v1/fit/w_1000,h_750,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Devon Kennedy</dc:creator></item><item><title><![CDATA[Low-Cost Marketing Strategies]]></title><description><![CDATA[Marketing doesn’t have to break the bank to be effective. For care providers, meaningful connections and trust-building are far more impactful than flashy campaigns. By combining simple tools like flyers, referral programmes, and community outreach with creative, in-person interactions, you can stand out, even with a modest budget. In this blog, we’ll explore how small investments in low-cost strategies can deliver significant results for attracting both clients and Care Professionals. Why...]]></description><link>https://www.mywaymarketing.co.uk/post/low-cost-marketing-strategies</link><guid isPermaLink="false">69c3f37c36a1fdc193c13b0d</guid><pubDate>Wed, 05 Feb 2025 14:41:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9656a5_fb17e0e613434ee7824c953cbc6e5def~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Natalie Rickman</dc:creator></item><item><title><![CDATA[Stand Out By Building Local Trust]]></title><description><![CDATA[Are you a home care operator trying to grow your services and attract clients or care staff? In today’s competitive care market, building trust is essential, but it doesn’t just happen online. Real, lasting relationships are built face-to-face within your local community. With domiciliary care vacancy rates hitting 11.9% , far above the overall adult care sector average, and international recruitment falling sharply by 70% in 2024 , the need to stand out locally is more urgent than ever....]]></description><link>https://www.mywaymarketing.co.uk/post/stand-out-by-building-local-trust</link><guid isPermaLink="false">69c3ec6adbf1d5b6013167df</guid><pubDate>Thu, 02 Jan 2025 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3d900e_3416fb95422c4471816d42de7c70bfa5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ben Benson-Breen</dc:creator></item></channel></rss>